SimpliSafe Founder/CEO Chad Laurans

SimpliSafe makes it easy for anyone to install a security system in their home or apartment with no technician required. An inexpensive monthly SaaS fee replaces long-term contracts. In short, SimpliSafe offers all the protection of a traditional security system with none of the problems, so it’s no surprise that SimpliSafe was #119 on the Inc 500 and recently raised $57M from Sequoia Capital.

Watch this video and learn how Chad has quietly built one of the most successful consumer businesses in Boston, how unconventional advertising on Marc Maron’s podcast and talk radio helped the company grow, and other lessons you can apply to your startup.

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